Creative Director & Producer based between Los Angeles and New York, with over 14 years of experience crafting standout digital and social media content.
My passion lies in bringing a vision to life, guiding ideas from initial concept through to final execution. I specialize in concept development, strategic planning, art direction, production, and post-production management, all designed to meet brand objectives and maximize content performance.
7 FOR ALL MANKIND
Project: The client required fresh social assets for their fall campaign, aligning with a newly developed creative direction.
My Role: Produced and led creative direction, managed budget, hired photographer, crew and models, developed the concept and shot list, and provided on-set art direction and oversaw post-production
TIMELINE
Project: The client needed evergreen social media content, including photo and video production
My Role: Oversaw all creative output, collaborating with the graphic designer to ensure assets aligned with brand guidelines and were tailored for social media. Worked with a copywriter to develop captions and copy for graphics. Produced and creatively directed two shoots, concepted the vision and shot list, hired crew, cast models, managed the budget, and supervised post-production
VOLPI FOOD
Project: The client required evergreen social media content and production of photo assets to support their marketing initiatives.
My Role: Led the planning of a content calendar in collaboration with strategy to align with marketing goals. Worked with a copywriter to craft captions and graphic copy. Produced and creatively directed all photoshoots, overseeing everything from concept development to hiring crew, working with food stylist to create reciepes managing budgets, provided on-set art direction and ensuring seamless post-production
BLOOMINGDALE’S
Project: The client required evergreen social media content, including photo production, and graphic design assets.
My Role: Oversaw all creative output, ensuring alignment with brand guidelines and social media relevance. Collaborated with a graphic designer and copywriter to create on-brand assets, captions, and graphic copy. Produced and creatively directed monthly shoots, developing the vision and shot list to align with marketing goals and client priorities. Partnered with a stylist to refine the aesthetic and supervised post-production to maintain quality and consistency.
BLOOMINGDALE’S STUDIO59
Project: Bloomingdale’s sought to elevate their content creation in a scalable and impactful way, resulting in the creation of Studio59 within their New York flagship store. Launched in April 2019, Studio59 was designed to produce high-quality, strategic content across Ready-to-Wear, Menswear, Home, and Beauty, with distribution across social, digital, and paid media.
My Role: Ideated, pitched, and executed Bloomingdale’s first-ever content studio. Collaborated with the SVP of Bloomingdale’s and a team of designers to shape Studio59’s creative direction, from logo design, color palette, and mood boards to storyboarding video series and post-production deliverables. Worked with project managers, producers, and account directors to establish logistics from both creative and budgetary perspectives. Developed monthly content series with holistic strategies for multiple media channels.
KATY PERRY COLLECTIONS
Project: The client required evergreen social media content and production of photo assets to support their marketing initiatives.
My Role: Oversaw all creative output, Worked with a copywriter to develop captions and copy for graphics. Produced and creatively directed shoots, concepted the vision and shot list, hired crew, cast models, managed the budget, provided on-set art direction and supervised post-production.
GRAPHIC INSTAGRAM STORIES & REELS
My Role: Oversaw all creative output, collaborating closely with a copywriter to develop engaging copy for graphics. Partnered with a graphic designer to conceptualize and direct the execution of visuals, ensuring alignment with the client’s needs and priorities by working closely with the strategy team.
SERVICES
Creative direction
Photo & Video Production
POST PRODUCTION
Copywriting
RFP Pitch Decks
Talent Sourcing
Graphic design
Content Management & CREATION
Contact ME
Get in touch today.
